ASK: What sets Beautiful Glow™ apart from other tween brands? How can this girl’s individuality and style be present through her first important moments and experiences?

IDEATE: While incorporating clean and environmentally-conscious ingredients that are paramount to a safe skin routine, let’s focus on enhancing her confidence
for whomever & whatever she wants to be.

PROCESS: Focus on creating clean benchmarks with an ingredient list that supports all skin types. Understand and implement current market trends, both seasonal and evergreen, that contribute to creative palettes and products. This line lives in Walmart stores nationwide, in keeping with Justice’s promise to make their products accessible to all girls everywhere.
Strong sell-through performance led to the integration of evergreen products across all seasons, supported by year-round promotional endcap programs.