ASK: How can Pure Grit® compete in the HBA market, leveraging its superior formulation to create a product that blends high performance with practical, everyday use?

IDEATE: Highlight the formula’s benefits with bold, rugged typography and clear messaging to capture a "tough on your hands, good for your skin" vibe.

PROCESS: Use consumer insights and strategic marketing to shape the packaging, scent, and features of the item, ensuring that it stands out as a must-have for professionals and DIYers.