ASK: What makes a playful, cost-effective, novel idea become a reality for Universal’s fans of themed goods, from accessories and stationery to home & kitchen?

IDEATE: Using Universal’s intellectual properties as a basis to tell a story, collections are built around key silhouettes and finishes that resonate in the trend-driven marketplace.

PROCESS: Give the collectors & fans exactly what they want: carefully curated, coordinating lines with patches, specialty trims, hardwares & novel touches that make each product unique.