ASK: With many lifestyle brands in the market, how can Mimish position themselves as a leader in the home and lifestyle essentials product categories?

IDEATE: Revitalize the branding to reflect what makes Mimish stand out in a crowd: its cool, functional personality that intertwines with eco-friendly and responsible
manufacturing practices. Update graphics with easy-to-understand illustrations and icons that quickly capture the brand’s commitment to quality.

PROCESS: Position the brand’s clean and clear messaging in all areas including packaging, marketing materials, and visual & textual content for social media and web.
Collaborate directly with owners to develop cohesive, fully coordinated product lines across home and accessory categories that capture Mimish’s personality.